May 1, 2024

Marketing in the Music

LOKOGANDHAR ISSN : 2582-2705
Indigenous Art & Culture

Pankaj Kanti Das, B.A. (Hons), M. Music, M.B.A. (marketing) Abstract Marketing in the music industry plays a crucial role in helping artists reach their target audience, build their brand, and ultimately sell their music. Here are some key aspects of marketing in music: Branding: Establishing a unique identity is essential […]

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May 1, 2024

People and Their Use of Social Media — A Study With the Help of Uses & Gratification Theory of Mass Communication

LOKOGANDHAR ISSN : 2582-2705
Indigenous Art & Culture

ANIK  DAS SACT, GOBARDANGA HINDU COLLEGE DEPARTMENT OF JOURNALISM & MASS COMMUNICATION.                                           ABSTRACT :- Social media like Facebook, Twitter, WhatsApp, Instagram etc are very popular among people of all ages. Its popularity is growing day by day. In the days of lockdown people got so much used to scrolling the […]

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May 1, 2024

Role of Media in popularizing Rabindra Sangeet

LOKOGANDHAR ISSN : 2582-2705
Indigenous Art & Culture

DR. MAUSUMI PAL PURNIDEVI CHOWDHURY GIRL’S COLLEGE, BOLPUR, BIRBHUM, PINCODE : 731204, Ph. No. : 9830353952, Email Id : palkundu.mausumi9@gmail.com Abstract Radio and Television Broadcasts: Public radio and television stations often air Rabindra Sangeet, especially during significant occasions like Tagore’s birth or death anniversary, cultural festivals, and national holidays. Regular […]

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May 1, 2024

Shamapochan: The essence of Cursed Drama Lessons in Rabindra’s Drama Application

LOKOGANDHAR ISSN : 2582-2705
Indigenous Art & Culture

Dr. Amartya Mukhopadhyay, Sangeet Bhawan, Visva-Bharati শাপমোচন : রবীন্দ্রনাট্য প্রয়োগে অভিশপ্ত নাট্যপাঠের মর্মকথা Abstract This abstract delves into the profound exploration of curse-driven narratives within the realm of Rabindranath Tagore’s dramatic literature, particularly focusing on the concept of “Shapmochan” or “Curse-Liberation.” Rabindranath Tagore, the Nobel laureate poet, playwright, and philosopher, […]

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May 1, 2024

Music in Secular Rituals and Festivals of Bengal

LOKOGANDHAR ISSN : 2582-2705
Indigenous Art & Culture

ড.শ্রাবণী সেন, আ্যসোসিয়েট প্রফেসর,সঙ্গীত বিভাগ,তারকেশ্বর ডিগ্রি কলেজ,তারকেশ্বর,হুগলী Music in Secular Rituals and Festivals of Bengal Rituals and traditions play a vital role in cultural preservation. Festivals provide a platform for the transmission of cultural values, rituals and traditions from one generation to the next. They also provide a sense of […]

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March 1, 2024

Deciphering Melodic Alchemy: A Comparative Study of Melody and Improvisation in Indian Classical and Jazz Fusion

LOKOGANDHAR ISSN : 2582-2705
Indigenous Art & Culture

Subhadip Das Designation: UGC NET SRF, Dept. of Hindustani Classical Music, Sangit Bhavana, Visva-Bharati, Santiniketan, West Bengal Abstract The article titled “Deciphering Melodic Alchemy: A Comparative Study of Melody and Improvisation in Indian Classical and Jazz Fusion” explores the complex dynamics that exist within the fusion of Jazz and Indian […]

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March 1, 2024

A Classification of Folk Music Instruments in Western Odisha According to Natya Shastra

LOKOGANDHAR ISSN : 2582-2705
Indigenous Art & Culture

Mr. Sunil Mahanand, Assistant Professor Department Of Performing Art, KISS, Deemed to be University, Bhubaneswar, Odisha Abstract: This paper presents a comprehensive classification of folk music instruments in Western Odisha, India, based on the principles outlined in the ancient Indian text Natya Shastra. Folk music plays a significant role in […]

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